When two worlds collide – through semantics

11:10am 17 September 2010

The horizon for the business software market is an exciting one. With SaaS and PaaS opportunities for even the smallest of application development providers there is a new focus. Software features are becoming productivity commodities that are within the grasp of the Small to Medium Enterprise market.

As with any opportunity there is a need to make informed decisions.

The ‘golden thread’ in the decision is matching the business need to the software feature functionality – where two worlds collide (’the business world’ and the software world’).

This presentation will discuss using semantic knowledge bases to derive relationships between the two worlds that won’t exist within the traditional database mining techniques. With inferencing and pattern matching capabilities and knowledge bases that learn from experience, making decisions about the software needed for business will become more intuitive.

About Penny Anderson

Penny has a passion for understanding how people use business software to grow their business and has spent many years designing and managing system implementations designed to add value to specific business situations.

She is currently the co-founder/director of a new startup company Featureit Limited based in the e-centre at Massey University, Auckland.

Penny has over 17 years industry experience with 10+ years in a senior consultancy roles. She has worked for numerous blue chip international financial organisations based in Sydney, London and Auckland. She holds both CITP status with the British Computer Society and ITCP certification from the New Zealand Computer Society.